Marijuana, the drug that has been used, both medicinally, and for recreational use, is now legal in over twenty states. There are more states adding to this list as of this publication. However, it does not mean it is fully legal. There are different legislations in each state. In some states, it is just decriminalized, but not legal. Also some of these same states have legalized CBD products, which are derived from Marijuana, but have no THC content, the “getting high”, recreational portion.
Having marijuana, or CBD products can be quite profitable. It is an all new market. California was the first state to totally legalize marijuana, for both medical, and recreational use. They realized that they were spending millions of dollars are unnecessary costs for policing, prosecuting, and housing criminals, for this minor offense. Marijuana is much safer than tobacco and alcohol, which are legal, when used responsibly, so why not legalize it.
That being said, the marijuana industry, with all of its’ subsidiary products, poses to be a $57 billion dollar industry, by the year 2027. This is only with the current legalized states. If more states legalize it, the figures will multiply. AS mentioned earlier, there are different degrees of legal us. At this time, there are only ten states which it is legal, without criminalization. Then there are the states which allow it only for medicinal use, and you are prosecuted for using it recreationally, or some that don’t. It all depends on the state. Furthermore, there are states that allow CBD products only, as there is no THC content.
If you have a business that sells any of these products, you want it to be known, so potential customers can find you, correct? This takes you to the next step, marijuana marketing, but how do you go about it? You jumped through all the legal hoops to get your business started, now you want to promote it. There are many ways to go about marketing, TV, radio, newspapers, magazines, billboards, and the internet.
Advertising your business, is where it gets tricky. Sure you can make your own web page,, however you must make it an over 18 and above page, and you would have to put all the stipulations that your state requires, and where you can, and cannot ship your products to. The same goes with TV and radio ads. It may be legal where you are at, but your listeners, and viewers, of the same channel, may not be allowed to buy it. There are all kinds of legal stipulations that businesses must adhere to. NO business wants to waste valuable advertising funds, and have to pay huge fines, for improper advertising.
It is best to seek out an advertising firm that gets paid to make sure your products are target marketed to the right areas and legally. Spend more time taking care of your business customers, and inventory, rather than worry about the promotions. Let the professionals handle that for you.